The SDS Expierence

Strategic Database Systems was started with 4 core objectives:

  • Help nice people finish FIRST

  • Be valued advisors to our clients

  • Deliver solutions efficiently and effectively in the most direct way possible

  • Deliver turn-key solutions, empowering our clients to do what they do best

Today we are doing just that, having built automations and complete systems serving
a wide range of clients across the country.

About The Founder

Hi, I’m Pierce. I’ve spent decades helping businesses run smarter, leaner, and more efficiently through technology. But more than that—I’m someone who truly loves working with good people.

I started Strategic Database Systems because I know how draining it can feel when you’re buried in repetitive tasks—endless follow-ups, data entry, client communication—that pull you away from the joy of actually running your business.

Our mission is simple: to help you move from surviving to truly thriving.

We work with an experienced crew of IT and creative professionals, each bringing unique skills to the table. Each project gets exactly the right people to assure your success. No more, no less.

Meet Our Partners and Collaborators

  • Tyler Baugh

    Automation Expert

    Founder Digital Sprint Studio

    Tyler is a technology and automation expert with eight years of experience at leading financial institutions like JPMorgan and high-growth crypto startups. As the founder of Digital Sprint Studio, he specializes in low-code automation, data-driven solutions, and front-end development to help businesses simplify operations and make smarter decisions. Partnering with Strategic Database Systems, Tyler brings deep expertise in untangling complex data, automating workflows, and enhancing user experiences, ensuring clients get fast, scalable, and cost-effective solutions tailored to their needs.

  • Lydia Davis

    Project Manager/Certified Scrum Master

    Lydia is a results-driven project manager, she excels in streamlining workflows, managing complex projects, and driving cross-functional collaboration across SaaS, B2B, DTC, content production, and marketing. With a deep understanding of Agile and Scrum methodologies, Lydia ensures teams stay aligned, workflows remain optimized, and deliverables meet the highest standards. From creative projects and UI/UX redesigns to marketing initiatives, she brings strategic problem-solving, empathy, and a solutions-oriented mindset to every challenge, fostering a culture of innovation, efficiency, and collaboration.

  • Francis Karuri

    Full Stack Engineer

    Francis is a seasoned software engineer, specializing in scalable web applications using Ruby on Rails and React to drive business growth. His passion for coding has led to many high-performing, lead-generating platforms. From optimizing MVPs (boosting usage by 30% and reducing costs) to developing 15+ high-ranking sites, Francis thrives on clean architecture, automation, and agile development. With expertise including but not limited to Postgres, MySQL, .NET, Heroku, AWS, AI and API integrations.

  • Ellen Smolko

    Marketing Medic®
    Founder: Foresight Performance

    With over 30 years of experience as a marketing consultant and Chief Marketing Officer. Ellen’s approach is based on ensuring your business is positioned well in the market and the solutions in place will build your brand in a sustainable fashion.

    Ellen starts with an emphasis on strategy understanding what an organization needs to achieve better results, ultimately improving gross revenue, profit margins, competitive positioning, and market share.